About

Field Dynamics Global Research Boutique

Field Dynamics employs a custom software program that generates a broad recruiting base for consumer/medical and B2B projects. Our experienced in-house recruiting staff utilizes our extensive database to screen for that “needle in a haystack” respondent. We offer expert recruiting, interviewing, translating and moderating in all languages. Our specialties include taste tests, automotive clinics, mock trials/jury research, political, ethnographies, medical/executive recruiting and international field management and product placement. We also have a large database of families with children throughout the Los Angeles area. Our success has come from building a relationship of trust and mutual respect with the respondents and our clients. Our facility has been recently updated and we offer two large conference rooms with viewing for 12 clients comfortably as well as off-site recruiting as needed.

After many years of conducting focus group projects in the Los Angeles market, Field Dynamics has consistently provided recruiting services for the most difficult-to-reach respondents. Our success has come by building a relationship of trust and mutual respect with the respondents and our clients.

Respondent Sectors

  • Medical/Healthcare
  • Consumer
  • Business-to-Business
  • Legal / Mock Jury
  • Moderating in all languages, translating and interviewing
  • International field management, Quantitative taste tests, automotive clinics,
    ethnographies

Tony Blass, CEO

tony@fielddynamics.com

Tony Blass has been an innovator in the field of qualitative marketing research for more than 30 years. His specialties include new product concept and advertising copy testing and development, motivational and values assessment, brand iconography, ethnography, usability and user interface design testing for some of the largest corporations in the world.

Tony is a Past President of the Southern California Marketing Research Association and has served on the board of Directors for the Southern California American Marketing Association. Tony has been a featured speaker for US civic, business and marketing organizations for many years, including a conference on juvenile justice with keynote speaker Martin Luther King, III.

Tony has received the Ford Sammis Award from the Southern California American Marketing Association and was a finalist for the Roy W. Dean LA Film Grant.  Tony co-produced a documentary, “The One Man Beatles,” which was selected for competition in the 2009 Rome Film Festival, nominated for a 2010 Donatello Award for the best documentary film (the Italian equivalent to the American Oscars,) was the opening night selection for the 2010 DKTR Film Festival in Los Angeles and audience favorite at the Florida Film Festival in April, 2011.

Tony has been happily married for 28 years and is the proud father of two children.

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